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IED is please to launch ideas@work – Seeding Creativity, the new contest aimed at stimulating the creativity of young talents from all the world.
If you are curious, adventurous, edgy, sensitive, independent and anticipator, if you can think out of the box and see things others do not, this is the contest for you.
Be free to use your own creativity as a tool to drive innovation and growth. Creativity has no boundaries so you can apply this concept to all its areas: Design, Fashion, Visual Communication and Management and Communication.
Choose the area that best fits to your skills and ambitions and try to create something new, following the brief at this link.

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Categories: Design, Sustainable Product Design,

Selected for: Scholarships 2014-15, Sustainable Product Design, School of Design, IED Barcelona

Project presentation: culture_alive.pdf

Amazon Culture + design = sustainability + Innovation

On the heart of the amazon rainforest we can find an innate artists, which holds millenary knowledges.
They developed their skills by a intuitive form and pass their knowledge from generation and generation.
They have a deep respect for the nature, they know your cycles and raw materials available. They know how to use them in a sustainable way.
but the devaluation of this knowledge has made the new generations not be interested in them and this tradicional knowledge can disappear.
Through the design activity is possible to value this knowledge, creating innovative products that highlight the Amazon culture and her traditional comunities that living in a respectful sustainable way.
Like a Collection of Jewelry made in amazon fiber (arumã), silver and leather; valuing the weaven tradicional technique, used by the indigenous communities in Amazon rainforest; or a furniture made in solid wood, valuing the notch tradicional technique, used by the non-indigenou community in Amazon rainforest.
The management global design can contribute to keeping the Amazon culture alive, stimulating the sustainable production and income generation; preparing products that can reach the global marketing centers.

Keeping our traditions alive keeps us connected to our roots.

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