Amazon Culture + design = sustainability + Innovation
On the heart of the amazon rainforest we can find an innate artists, which holds millenary knowledges.
They developed their skills by a intuitive form and pass their knowledge from generation and generation.
They have a deep respect for the nature, they know your cycles and raw materials available. They know how to use them in a sustainable way.
but the devaluation of this knowledge has made the new generations not be interested in them and this tradicional knowledge can disappear.
Through the design activity is possible to value this knowledge, creating innovative products that highlight the Amazon culture and her traditional comunities that living in a respectful sustainable way.
Like a Collection of Jewelry made in amazon fiber (arumã), silver and leather; valuing the weaven tradicional technique, used by the indigenous communities in Amazon rainforest; or a furniture made in solid wood, valuing the notch tradicional technique, used by the non-indigenou community in Amazon rainforest.
The management global design can contribute to keeping the Amazon culture alive, stimulating the sustainable production and income generation; preparing products that can reach the global marketing centers.
Keeping our traditions alive keeps us connected to our roots.