(4.19 out of 5)
Loading ...Project Title: Adaptation
Winner of Scholarships 2009-10, Master of Fashion and Textile Design, School of Fashion, IED Milano
Experts constantly talk about the oncoming financial and economic crisis and the fierce from recession affecting the entire world. In a certain extent it is already a fact and according to the surveys people are less likely to buy clothes or accessories, not to mention cars and real estates. The fashion sector is also at a standstill which provokes an incredible loss of money, very few profits and the inevitable decision to make some budget cuts in the creation of a luxury fashion collection. Some of the famous designers have even decided to pull out of showing their collection in Fashion Weeks, citing the failing economy as their major reason for doing so.
Taking the present situation in the economy as inspiration, this project wants to present a multifunctional garment which allows people to save money when paying for one single clothes and becoming several. In this way the project meets the current needs of the consumers and gives them a practical solution how to be elegant and to adapt swiftly to the vast changing environment at the same time.
Depending on the mood people can modify the garment according to the weather conditions or their liking, thus, giving a totally new look of their appearance while playing with their creativity. On sunny days and in worm nights it is a vintage looking dress which can be easily transformed into a short large collar jacket when it get’s cold. For the aim of this project I am using the cuts of two shirts connected by specific buttoning. When the dress is being unbuttoned to the definite place, it becomes possible to turn this unbuttoned part inside out and to put it on. By doing so the wearer is free to button it on any place in order to have the desired form while shaping the collar only with a single move. This project is made of silk taffeta, cool wool and plastic mac – three completely different in their structure materials, deliberately chosen to stress out the multiple functions of the garment.
The message behind the ADAPTATION project is clear – our world is changing, the economy is changing too and we have to react accordingly if we do not want to be caught unaware. This garment may not change the world globally, but it will change our daily living.
