(4.75 out of 5)
Loading ...Project Title: Living Stories
Selected for Scholarships 2011-12, Master in Fashion Communication, School of Fashion, IED Milano
Fashion is a way of communication; the way we dress sends messages to the people that surround us each day. We dress consciously, willing to make a critic, a statement or reassure our personality. We all deliver a message of how we perceive ourselves, but also of how we perceive the world. Fashion is transformed by events, and can be used as a way of analyzing how we, as human beings perceive the atmosphere we live in. So why not use fashion as a way of keeping good news alive? I believe that everything deserves a second chance, daily newspapers, magazines and other printed versions of communication are often used just once, and the stories they tell are left behind.
So, I decided to take advantage of this material and the stories to REUSE them and give them a second chance to live in the present.
“Living Stories” suggests a new way of communication; through garments I’m giving a new life to news. A project thought to leave a statement, to evolve from regular communication to a state where we wont have to talk, but our looks will talk for ourselves. We will choose our garments depending on the stories we want to REUSE. I chose the local newspaper because in Medellin-Colombia where I was born and live, there’s always bad news over good news, and there’s been a big effort from all the Colombians to change this and become a country of good, known for it’s coffee, its people, its botanical diversity and all the good things we have. Medellin has been known all over the world for being one of the most violent cities in the world, but that’s changing and I think we have to remind ourselves every day that with hope and will we can achieve becoming the real city where flowers are always blooming, not only because of its climate, but because we may always reuse our good stories to remind us what a great city we live in. so why not keep good news alive? Stories to remind us there’s always good over bad, and that hope has to be kept alive.
Through “Living Stories” fashion will remind us that some stories have to be kept alive.
I chose 15 good news and printed them on a plain fabric, using a chemical called TULUOL which transfered the newspapers ink to the fabric. After, I chose 4 good news to reuse, and re-interpreted them through a fashion editorial, using always the same fabric as garment.