Project Title: Better World: Web Blog Project
Selected for Scholarships 2009-10, Master of Brand Management and Advertising Communication, School of Communication, IED Milano
At this moment web communication is one of the most powerful meanings to reach the people: to show them, to tell them, to ask them. Web societies cannot be ignored about almost anything, since they are the public opinion in this specific media - internet. Everyone can share their thought, ideas, even personality. Human’s great desire - to be heard, is now affordable to everyone.
Web groups and societies - another necessity taken care of in a new, virtual way.
Among the options to share your vision and to gather with ones of your kind, blogs stand in the first row.
Blogging became a popular past time for many - sharing their thoughts, photos, videos, professional knowledge, love and hate. Blogs are one the most personal ways for social networking - the blogger decides what part of them to share with the world, and what to keep away.
As everything, that surrounds people, this communication also needs its visual expression. Without denying that the information is the most important I could say that design plays enormous role in delivering the message, guiding people to it with no distraction, emphasizing, creating it.
I chose to make a blog, because it is a strong way to provide ideas, and to discuss them with others. Since information is so important in a blog, therefore its design is equally important - it is in favor of it.
A blog like that can be used not only for general ideas about the world that surrounds us, but also for professional exchange of opinions - how to improve it by the meanings of creation and design.
About the visual idea of my Better world blog: since soiling the planet, destroying nature, killing animals, are amongst the things that bothers me more than everything else, I chose to make the theme of my design in this direction.
A wish to free the planet from the suffocating human activities.



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