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The projects slected for 2009/2010 three year courses 2009/2010 are online here! find more scholarships creative contexts here.

creativediary.net

18 Oct

Best votes:

Tania Kancheva

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Project Title: Air Uniform
Selected for Scholarships 2009-10, Master of Fashion and Textile Design, School of Fashion, IED Milano

Air Uniform is one of the good things to attract the girls to be an Air hostess. Really, it is nice and different from the other office dresses. Air uniform looks different and it shows the confident about the person who wore it. Somehow, it reflects the attitude and personality too.

Airlines wise, there are different types of air uniform are use, especially for girls. Some airlines use fashionable uniforms for women and some are use cultural dress code. Most of the private airlines preferred fashionable and government airlines prefer cultural and country national dress. However, the Air uniform is fashionable or cultural; it looks different then other profession.

A part from it, the air uniform is most likely dress code in the world. Many girls/women who haven’t dreamed to be an air hostess also like the Air uniform to wear. They feel better and try to once in their life. Psychologically it is proved that, every woman want to show her boyfriend or her husband with wearing the air uniform at once in life.

Air uniform attract crowd. In airport or some busy shopping complex or in anywhere in the street, the girls who wear air uniform cross the crowd they defiantly turn their head. It is not only for the fashionable dress but also unique with this dress. Even women also want to see the Air hostess who wear that dress and pass to hers. With the air uniform, the girls look confident and happy. So, girls really like to wear air uniform because of the different look and attraction of the crowd and confident on the attitude.

History of airline uniforms

The first air hostess uniforms were designed to be durable, practical, and inspire confidence in passengers. The first stewardesses for United Airlines wore green berets, green capes and nurse’s shoes. Other airlines, such as Eastern AirLines, actually dressed stewardesses in nurses’ uniforms.

Perhaps reflecting the military aviation background of many commercial aviation pioneers, many early uniforms had a strongly military appearance; hats, jackets, and skirts showed simple straight lines and military details like epaulettes and brass buttons. Many uniforms had a summer and winter version, differentiated by colours and fabrics appropriate to the season: navy blue for winter, for example, khaki for summer. But as the role of women in the air grew, and airline companies began to realise the publicity value of their stewardesses, more feminine lines and colours began to appear in the late 1930s and early 1940s. Some airlines began to commission designs from high-end department stores and still others called in noted designers or even milliners to create distinctive and attractive apparel.

Air Uniform.pdf

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