Project Title: Aletheia of the being
Selected for Scholarships 2009-10, MBA of Luxury and Fashion Management, School of Fashion, IED Milano

The Theme “Design for a better World” can be developed from a practical, comprehensive and sensitive point of  view.

The idea of my fashion concept comes from the sensitive way to look at it, focusing on the belief that the only one responsible for a better world to live in, is the man himself. It is he, who holds the key to make a better world. Beauty lives within him. He has been so bombarded with materialism, trivialities and false moral values, that he has forgotten about himself and what he carries inside.

“Aletheia of the Being” is aimed to unveil the essence of every human being searching in his  microcosm for his inner beauty, grabbing it and encouraging it to do the dance of life upon Earth. The way it used to be, the way it was meant to be, the way it should be, the way it will be…

My fashion concept will be developed by emulating the Lotus flower which rises up splendid and neat from the turbit and stagnant waters. The idea, is to unveil the essence of the Being through layers in a circular visual journey, expressing the infinite of the self and its evolution, carried out to a point where, for some reason, it gets stuck in the shape of continent/container, reflecting his continues imprisonment in an evolution/involution. Becoming conscious of his situation, he looks inside his essence, rescues and exposes it upon himself and finally, he embrace its luminescence, our greatest and pressures gift… the Being.