Project Title: Eco Ideas TV Series
Selected for Scholarships 2011-12, Master in Brand Management and Communication, School of Management, IED Milano

My idea is create a brand of tv series that will discuss environmental issues in order to provide the public ways of practicing sustainability and preserve natural resources, and enhancing the quality of life.

There is a growing concern about preserving the environment around the planet. Many countries seek to use alternative materials to replace and save others that no longer exist in abundance. Next to that is the intention of raising the welfare of each individual and improve relations within the home, which automatically also improves the way social interactions take place in the neighborhood and the city. And how each person can do this at home, with your community, or in your neighborhood, playing the role of concerned citizens? Eco Ideas will show you how to help the audience to do their part to the sustainability of practice tips. Sustainability: a systemic concept, relating to the continuity of economic, social, cultural and environmental aspects of human society. Putting it simply, sustainability is providing the best for the people and the environment both now and for the indefinite future. According to the Brundtland Report (1987), sustainability is “meeting the needs of present generation without affecting the ability of future generations to meet their” (from Wikipedia).

I think the public of the program is all ages and all social espheres. The program will be have a duration of 30 minutes, 24 minutes of content production, divided into three blocks of eight minutes each, with intervals of 6 minutes.

Link to the video